I’m not sure where your politics stand on the case of whether or not video should be free online but one thing’s for sure: if the folks at Miro get their way video will become even more democratic than it is now.

and why shouldn’t it?

you downloaded joost. it was fun - for a whopping 10 min. now it just sits on your hard drive with all the other stuff you tried for a a millisecond. why? i think its because (as cool as joost is) it still FEELS like your old TV. And TV, for the most part, just isn’t (as intriguing) as the stuff the citizen videographer puts forward.

And Miro is betting the farm on it.

Lip Dub - Flagpole Sitta by Harvey Danger from vimeo widget on Vimeo.

If you hit the link above my new favorite music video you saw that it lands on a back-door Miro site that teaches you how to create and post your own content. Still not sure? Head to the “I’m Overwhelmed?” section for an even more pedantic (but helpful!) approach to getting started.

i see it this way

There’s lots of places to consume video content - but there is still no channel-minded platform that relates this new world of video consumption to the model we are all used to. (An important and missing link in my mind.) Joost has made the attempt - but where’s the fabric? Where’s the citizen videographer? There’s an opportunity to build a new, open mass medium of online television. Unlike traditional TV, everyone in this new medium will have a voice. And this new world of agnostic content needs an infrastructure. Miro is aiming to make creating and watching video online “as easy as watching TV”. Cheers to that.

Miro is a cross compatible, open-source Internet TV application that combines a media player and library, content guide, video search engine, as well as podcast and BitTorrent clients. Described by some as the “firefox of content applications”, it is specifically designed to give video creators and viewers more freedom. And it is built to work with “as many video hosting sites and video search engines as possible.” Miro allows the user to choose the end-publishing scenario that is best for them but also allows the browser access to every and all video search engines, even organizing content between the different networks.