personal assistants - with a twist...
Monday, September 3, 2007 at 12:19AM 
Heard of Sunday? They provide 24/7 assistance with nearly any task that can be completed remotely (in about 30 minutes). I can remember seeing ideas like this come and go throughout the booms but perhaps this one just might make it.
here’s why
They are practicing some Rich Thinking. Sunday thinks it might be cool if you could buy an opportunity to communicate with your target through them from inside the customer experience. Think of it as “real” or “personal” media. Say you use FreshDirect, Sunday could have agents on the “FreshDirect Account” now acting on your behalf in a more personal way. Those who know me know I am a firm believer that the more interactive you are with your customer the better chance you have for building loyalty - this could turn that knob to 11.
Your brand, ready, with its party hat on whenever your consumer is at a point of consideration for it? Score.
Reader Comments (2)
www.yourmaninindia.com
www.getfriday.com
Both sites provide virtual assistants for fire at $10-$12/hour that will do everything from booking travel, researching for your PhD thesis, to gettting your broken windows repaired while you are on a flight to London for work. These services are based in India and went up the american radar with the publication of Tim Feris's new book, 'The 4-hour workweek."
A very cool business idea, right?