So you show up at your favorite Cheesecake Factory ready to stuff your fat face full of fried foccacia, but the line is around the friggin’ block. You have two choices: Sit and wait. Forever. (Whilst holding the dumbest invention in all the land - the buzzing beer coaster.) Or head to the next spot on your list. Maybe their line won’t suck. But let’s face it you really wanted some fucking Cheesecake.


Now you have a new option (are you listening Cheesecake Factory?). Your mobile number. Yep. Your mobile number. Vis-a-vis the fine folks at Qless.

QLess is looking to provide a more logical system that uses your mobile phone. You can check into a line by sending a txt message or making a phone call, without even the need for someone to physically check you in. Then, you’ll simply receive a txt message or phone call when your turn in line has come up.

What does all that mean, fatboy? (Geez I’m angry today). Now you can go and walk the avenue with your hot date until your txt arrives. When it does, txt the hottie back at the Cheesecake Factory and let her know you’re 10 min away. (She’ll bump you 10 min in line) est voila! your seat is waiting. Neat, right? You might have even walked off some of that double order of corn fritters you’re about to order because you can’t help yourself every time you go. Too much info? :)

but wait, there’s more

In addition to making things more convenient for customers, QLess offers establishments that use it a number of marketing and research features. For example, you can send out coupons to customers that are waiting in line, and utilize analytics to see how your establishment is trending in terms of return customers or average wait time.

While restaurants are the most logical place for something like QLess to take hold, the company is also targeting kinkos, post offices, and the DMV, and pretty much anywhere you want to shoot your face off because “those fucking morons behind the counter can’t seem to get their shit toegether…”

As a customer, there’s not much more to see other than a txt message and a high five from your amazed friends, but as a business that might want to consider implementing its service, QLess’ website offers some more details on the features and how to get setup.

So what are you waiting for (ahem Cheesecake Factory, ahem…) get your asses over to and make me a sandwich!