dunkin052808.jpg This is just another fascinating demonstration of the power of voice each and every one of us have. The same blog entries that can engage, inspire and unite can also ignite a scuffle, destroy an ad campaign, create a PR nightmare, shut down a company and even cause a divorce - the list goes on.

will it go too far?

It’s funny how “mass media” are regulated - dramatically. But the individual can say what ever they want. (Obviously the reason “people journalism” is so amazing to begin with.) This power is a double edged sword.

We (as bloggers and digerati) are also a headache and a nightmare for our very clients and brands we work for. There are already cases where the blogger’s that haven’t exercised self restraint have gotten themselves (and others) in danger. Will it go too far? In some cases it already has.