The following is an homage to an awesome post I found over at Rubbishcorp. Go read it. Or read it here. Or whatever. Either way, its the best compilation of the affects of Augmented Reality on your fancy pants mobile device. It’s about to become as big a deal as Ron Burgundy…
Augmented Reality technology isn’t new, but it is taking on a whole new meaning in your mobile device. As positioning and recognition technology strengthens it will find a much more mass audience. Devices sporting geotagging, triangulation, recognition, wireless and compass technology have raised the virtual/physical mobile experience bar as they all work seemlessly together (behind the scenes) to now serve everyone with masses of information layered over the ‘real’ world.
No longer will you have to haplessly unfold a map at a museum, search endlessly for the semolina in a supermarket or not know exactly how much further to go before you reach your a bar, train, resturant, etc.
Your face is even free game! This TAT demo shows your social network(s) profile, media, personal data etc. all hovering around your noggin’ when someone points an at you.
Add to that ViPR technology which has been around for a while and can recognize actual objects (via a connected database) and best not forge RFID that registers objects within close proximity and again can pull data from a connected online source.
Time people spend with mobile continues to rise and compete with other sources as a direct result the increasing usefulness of the technology in making connections in the ‘physical’ space. And the raft of Augmented Reality applications that make use of a devices enhanced positioning and recognition capabilities are not limited to phones - increasingly gaming devices and MP3 players use the technology.
Screen-based experiences are increasingly overwhelming our experience of the physical world making, further blurring the lines and making the virtual a very “real” part of our lives. Social networking has already transformed our relationships and Augmented Reality looks to be the thing that does the same for shopping, traveling, culture, drinking, language translation and pretty much everything else.
Like the MP3 player and camera before it location and recognition technology will soon be ubiqutous on mobile devices. The influence that has on our lives cannot be underestimated, it will be massive.