Hey. You. Yeah, You. The one who’s still trying to be a lil’ more social with your branding efforts…

(Hi!) I have a secret for you. Steal from Mr. Obama.

(“The Social Pulpit” is a very interesting analysis of how the Barack Obama campaign used social media. The folks at Edelman compiled this report, and there are many lessons that businesses can also apply, so check it out.)

Oh and while you’re at it, read this too.