I’ve been speaking a lot recently about the evolution of Twitter and all the amazing ways it is getting used across media, advertising, politics and family life. I’m going to try to create on an ongoing list building on this previous post. If you know of any I’m missing, please add ‘em in!
We all know Twitter as the place millions of people from around the world talk about what they are doing. But when you have that many people using a freeform communications tool they are going to bend it to their own voice: like mouthing off about this fatiguing 2008 Presidential Election process we’re in. This election has driven unprecedented content since it began (but that’s another post) and all of that chatter makes a great spectacle if you can get it all in one place. Enter election.twitter.com
First, and most importantly, it is open. Meaning, you don’t have to be a twitter member or user to use election.twitter.com. For many people, it has become a way to check in on (and do their own “chatter” reasearch on who is favoring who (and why). If you are a twitter user, you can join the conversation by posting directly from election.twitter.com and your update will go to everyone who follows you and into the election timeline.
My wife and I love to use it while we’re watching the debates…it has become our own Mystery Science Theater 3000 (MST3K) where we get to heckle and watch people heckle from the front of the room. Awesome.
Rick Sanchez has been using Twitter on-the-air during his Saturday and Sunday evening shows on CNN and according to the above tweet, might be branching the show out futher. Similar to the way I use the election.twitter.com example, Ricks hows the Twitter on the screen and talks back to and about the tweets as they pass his screen. Talk about interactive mash-ups. This model isn’t going away folks and more people will experiment with it. We know many anchors try to comb through emails while on air - this is an evolution of that concoept (and probably a more valuable one). Sanchez has accumulated quite a few followers already. You can follow him on Twitter here.
Is it working? It’s probably too early to tell, but check this out: Steve Garfield (One of the Internet’s first video bloggers) has a flickr account that is getting hammered because he posted a shot of Rick Sanchez pointing at his tweet on air.
See the photo below.
There is some controversy on this photo as Rick removed a URL from the tweet (cleansing) for his use.