what were we thinking?
So, advertising has become a battle field between valuable, interactive brand experiences and broad-based one way messages. Yes?
Gotcha.
And “interactive advertising” (what some people call that stuff we do)* is blowing the doors off traditional brand messages for a myriad of reasons, not the least of which being that interactive measurement systems are laser focused, sharp and malleable. Read: NOT simple and empty like those in TV, print and radio world. Yes?
Hmm. Ok.
Then you really need to meet this guy. Because: a. He doesn’t get it. b. Sadly, he’s not alone. And c. This thinking is part of “the problem.”
Silly me. And I was here building a company around usesless things like “interaction rate,” “time spent,” “cookies,” “clicks,” “google page rank,” and imagine this, “BUZZ.” What was I thinking?
*POKE doesn’t. :)
Meat
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This article really pisses me off, not because of how wrong it is - they're welcome to that - but because they're deliberately trying to get people to do things worse.
And my favorite:
"It's a 'problem of plenty,' as Manish Bhatia, president of global services for Nielsen Online, a unit of The Nielsen Co., told a recent conference on online audience measurement."
Oh hai! Iz in ur bizzness space, stealin' ur moneys. No shit that's what Nielsen has to say.