Let’s debate!

Hey gang - quick one here I’d love to start a conversation on.

Sight sound and motion is the heart and soul of all push communication. It also makes all kinds of valuable interactions infintly more valuable, yes? So what about the science of getting you to remember things? Personally - I’d rather have the consumer remember my brand because it has meaning FIRST. I can’t help but wonder if this is just snake oil in disguise.

Ok. Sure. Knowing that -

What are your thoughts about Aural ID’s or (sound identities)? Here is an interesting example I discovered on SML, (thanks Ming!) where a Music and the Moving Image class at the Université de Montréal created an exploration of the dna of the Intel sound identity.

From the video info:

What does music communicate in this 1990s ad? What does the famous 4-note Intel Inside jingle mean and how does it work?