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our MoMA project has been nominated for a WEBBY!


our MoMA project has been nominated for a WEBBY!

Heyho. I am thrilled and honored to tell you that POKE has been nominated in the Mobile and Experiences category of this year’s Webby Awards. We want to win and we need your vote!

Vote here.

The Webby Awards is the leading international award honoring excellence on the Internet. The online community, determine the winners of The People’s Voice by voting for the nominated work that you believe to be the best in each category. That’s where you come in. Thanks for all your tweets, shares and votes!


It's not what you SAY. It's what you DO that counts


It's not what you SAY. It's what you DO that counts

Screen shot 2011-02-08 at 9.12.06 PM.png

Otherwise titled:

If you’re going to a Cage Match, bring a Wrestler.

Otherwise titled:

King Kong Bundy + Social Media Week = #smwSMACKDOWN.

You may have heard a thing or to about The Social Media Week Cage Match I was involved in yesterday. In it, two teams of Social Strategy Experts (whatever that means) were asked to square off and compete on a panel by bringing strategic recommendations to 4 real-world brand-related Social PR problems in need of a good strategy and timeline for remediation..  (I’ll post a link to the case studies later today, sorry!).

Easy enough. But was baffling me was the amount of Buzz Word Bingo and Rhetoric flying around rather than practical, substantive, innovative thinking. If you follow my stream, you probably know by now I have little patience for this kind of—ahem—addouchery. It gets in the way of solving real problems, and frankly makes you sound pretty silly. So I asked my friend King Kong Bundy to come along to said Social Media Cage Match and put the #smwSMACKDOWN on anyone who got out of line. 

Dear brands, nerds, social strategy experts, agency types and people of the diginet:

Your next magical social strategy has little to do with what you execute IN social media, but rather what you do OUTSIDE of it (online or otherwise)!

The web is a mirror. A mirror that celebrates what you DO. Not what you SAY.

It imitates what people are doing and saying because it’s made up of, well, PEOPLE. Do something interesting and relevant to your target and social channels instantly becomes the place people congregate discuss, promote, applaud, and despise what you ve done.

“Twitter solutions”, “Facebook ideas” and “Influencer Strategies” Oh my! 

Blech. Social media is all too often viewed and talked about with only hyper-focus on the tools we use within it. Yes you need a “social media plan” full of “influencer programs” and “tactics that engage your target” but for the love of God, those words are no better than the Buzzword Junkie you sound like if they’re not part of an integrated approach. Execute a “Twitter Strategy” in a vacuum and you’re likely to be sitting there staring at over zealous fellow Tweeters (not your target)—or worse—an empty stream.

You want to get social? Then you better bring a gun to a gunfight…err…Wrestler to a Wrestling match. And it might not hurt if you put a tshirt on him with #smwSMACKDOWN either.

Do something relevant for your target worth talking about. That is all.



KideoPlayer is picking up steam!

Funny little tidbit: When I first picked out the name KideoPlayer, I did a Google Search for it and there was just about 1,000 returns for names similiar. Just today I searched for “kideoplayer” on Google and found near 11,000,000 mentions! This is fantastic!

For those who don’t know what KideoPlayer is, click here. (It’s pretty self explainatory.  :)

To read my original posting on KideoPlayer, click here.

To run the Google search and see the KideoPlayer mentions, click here.

Thanks everyone (friends, new friends and family) for helping get the word out. I would also like to thank Douglas Rowell for the outstanding character development he did for the KideoPlayer mascots. They are adorable, and everyone loves them.

The mentions online and the traffic seem to be doubling every day. Please, if you love the site - give us some feedback. We’d love for it to keep growing.



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why I unfollowed you on twitter (and how to unfollow everyone too)

Welp. Evenyone has their limits and I’ve reached mine.

My wonderfully nerdy partner in crime Iain visited NY recently and over many glasses of wine and pasta we had a debate about the reason Twitter exists. A debate about Twitter’s purity of communication. A debate about how, why and even when people should use Twitter.  Iain thinks Twitter is a conversation tool solely. One where you should listen AND be listened to. He’s right. And until today, I wasn’t really “listening”. 

Until this very moment, I was following more than 1500 “friends” as Twitter. It was a lot of work getting up there and for a moment I was proud. Not anymore. I was caught up in a Twitter Frenzy I’m not sure I still believe in. Twitter has become a spammy medium and I’m falling out of love..sorta.

No I’m not leaving Twitter. It’s an amazing tool. It helps me connect with my team, I learned a lot from many of the people I followed. Many of you I will follow back. It’s just going to take me some time. (Want to give me a boost?) Shoot me an email.

Top three reasons why I declared follower bankruptcy:

reason 1

I’m getting inundated with autoresponders. (Robots that send thank you direct messages when I followed you. My thoughts on them: 1. They are impersonal (mostly). 2. Many people fill them with spammy advertisements, using it as automated marketing tool to “buy their product now!” etc. As such, my direct messages timeline has become a total nightmare and not usable anymore. I had to do something and I decided to remove all my followers in order to thwart the robot attack.

reason 2

The Twitter API is slow enough already. With so many follows, the best (free) tools our there (including Tweetie, etc) do not work properly. I want to use these tools to keep learning (and pass that learning on you YOU.

reason 3

I’ve been insanely curious recently just how many actual “friends” I have on Twitter anyway. Meaning - just how many of you are only following me because I’m following you. And worse yet, might be using a tool like TweetLater to automatically unfollow me the second I unfollow you. I guess we’ll see. :)

So that’s it. These things IMHO were F-ing with my ability to enjoy and get value out of Twitter. Today marks my battle back to Twitter fun. :)

where to from here?

Welp, I wait for this handy dandy script that chuck wrote to finish unfollowing everyone, and then I start adding back people that will make my Twitter expereince what I need it to be - interesting, informative and engaging. Are you interesting, informative or engaging? Hit me up, yo.

Rock on.

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Merry Christmas to all, and to all a Good Tweet

Well, the lights are up, the nog has been drunk (most of it), the hot toddies were a hit, and it’s time for me to hang up the wreath for the rest of the season. I’m signing off until January.

2009 was an interesting year. In some ways the hardest year, and in others, the most incredible on every personal and professional level imaginable.

I’m thankful for my kick ass bidnas partners, my amazing team, my silly pups and all our health. Most importantly, I’m so thankful for my wonderful family. I will be with them until 1/4, thanking them for everything they’ve done for me this year so that I can be here for you, too.

See you in January.  And, as always - Don’t Give Up.

/ Tom



how to stay on top of the nerdiest trends...

Great post from mr micropersuasion on how to stay on top of all new thats fit to geek. Of course, you’ll have to be a slave to your RSS feed like we are - so why not just follow me on Twitter and get the daily digest? (Ahem).  Either way, this list should get you started.  Rock on…

from the site
Want to know what’s cool and emerging? Me too. That’s why I subscribe to dozens of blog feeds from cool companies large and small. They include all the Google blogs, the Twitter, Friendfeed and Facebbook blog and many more.

I have decided to share these with you by rolling them up into single feed, which you can browse or subscribe or even download here… 





The Art Of Creating Simple, Smaller And Smarter.

The Art Of Creating Simple, Smaller And Smarter.
Or… Mommy, how I learned to stop making advertisements and start making things that advertise.

This is a little session description I wrote recently for POKE’s 2009 Cannes Workshop. I thought I’d share - mainly because I’m particularly angry today.

This session was designed to explore the value of execution over “big” ideas in a hands-on session. People broke into groups where, under a series of realistic constraints, they were forced to focus on being nimble, among other things…

U like? U hate?

The Art Of Creating Simple, Smaller And Smarter.
Or… Mommy, how I learned to stop making advertisements and start making things that advertise.

Blech! Recession. Advertising agencies and brands are running scared. “Digital” agencies are renouncing sight, sound and motion. They’re being forced to seek out alternative means of engaging consumers because their excessive marketing habits of the past have been rendered obsolete, both by technology and by lack of consumer interest. Face it, no one wants to be advertised to, online or otherwise.

Do you?

But for many, this movement isn’t just some new fad to control costs during troubled times. Hasn’t the best marketing has always come from creating something entertaining, valuable and useful? I believe people gravitate towards, and like talking about, simple and valuable interactions, and are willing to forgive (and even embrace) branded messages that come with them.

Forget thinking big

It’s time to think small. It’s time to embrace the art of simple, smart and social. It’s time to stop creating advertisements and start creating useful things that advertise. Your communications can be executed more efficiently and with greater impact than the clutter that’s prevalent today. Let’s explore how.

In other words:

@CannesLions: The “Big Idea” is dead. Learn to embrace small: Simple. Smart and Social. Otherwise, don’t bother. When? Tuesday 23 June • 17:00-19:00 • Where? Debussy Theater