An innovative use of Snapchat to engage fans.

This one didn't get much play but I think it's an incredibly innovative use of Snapchat.  

ASP, the Association of Surfing Professionals, has been doing some really innovative stuff - and experimenting with their social strategy.  Take this idea for example: Last month they had the 2013 ASP Rookie of the Year, Nat Young, running a digital autograph session on Snapchat. Nat (and apparently a few other more famous surfers) personally replied to fan's snaps with a selfie and signature, drawn on the picture using one of Snapchat's built in features.

Of course happy fans then posted screenshots of their individual autographs on Twitter, sharing their Snapchat experience with friends across other social media platforms. Boom.

What a Simple, Smart and Social way to engage your audience.  Easy too! 

mercedes gets it: simple smart and social service augmentation

Mercedes-Benz just announced a new app that connects its in-car navigation systems with its customers’ iPhones. Mbrace version 2.0 still lets drivers unlock their vehicles and, more importantly, find it in a crowded parking lot while adding location-based personal assistance ranging from entertainment, restaurant, directions, and traffic updates via Mercedes-Benz’s Concierge service — assuming you’re are an mbrace PLUS customer. Destination information is then fired off directly to your in-vehicle navigation system to get you there. The updated app also includes enhanced Roadside Assistance that transmits the driver’s location whenever a call is initiated.