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Rethinking your digital experience strategy. Is it irrational enough?

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Rethinking your digital experience strategy. Is it irrational enough?

Amy holds a block. She joins it to another block. And then another, and another. But she’s not playing with blocks. She’s building a castle. And she’s building a kingdom. Her kingdom. She and her friends are connecting one kingdom to another, bridged by train tracks split in two by a magical redwood tree. Two sheep wait in the tree’s branches. One schemes to prevent visitors from proceeding to the other side. The other waits to hear the secret password – a message hidden back along the tracks can help them figure it out. Someone is piling sheep wool underneath the tracks because once visitors say the right thing, the good sheep will tell them to jump. A soft landing and more instructions await.

Amy and her friends are playing in the imaginary world of Minecraft.

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