Thoughts on the brands and the agencies that champion the Rich Idea.

Entries in innovation (11)

JetSuite: aye, believe I can fly?

What if jet ownership were re-thought to a point where overall travel costs could be reduced to a level that’s actually comparable to first-class commercial travel? What if you could come and go as you please and take off from airports that still have parking spaces? What if you had access to travel the way it was meant to be?


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What if you were friggin’ loaded? Well then, the creators of JetBlue (my favorite way to travel) might have yet another refreshing air travel idea for you. It is an interesting alternative to small chartered flying. JetSuite is assembling a fleet of 100 Embraer Phenom 100 jets, with the twist being that the company is lobbying private buyers to buy the jets. Did you catch that? You own the jets. Then, when you don’t need your aircraft, JetSuite charters it to someone who does. The new idea? Unlike the private time-share competition, no matter how much (or how little) your plane is flown, you’re guaranteed a monthly revenue stream.

How? JetSuite will pay the owners $25,000 per month in exchange for allowing JetSuite to use and maintain the jets during their down times. (You know, when you’re not frolicking from coastal golf course to strip club on the weekends. Sure, you’ll have to drop $3,000,000 but that $25,000/month could pay for your fuel costs to Cabo.*

Full disclosure: I have spent much of my career creating marketing programs, interactive ideas, brand launches and web redesigns for brands like JetSuite in the Travel and Hospitality industry. It is by far my biggest corporate passion. Couldn’t be happier to see a new idea like this in the wild.

*No it won’t

Posted on Monday, April 28, 2008 at 06:31AM by Registered CommenterMeat in , | Comments1 Comment | EmailEmail | PrintPrint

learn to type 42 nerds per minute

Newzflash. You can now add OpenSocial applications to your Orkut profile (kinda like facebook).

Currently the Orkut directory includes only a limited number of applications but one thing that Orkut has is the ability to congregate people into interactive sessions (like a physical chatroom of sorts - think network gaming).


typeracer.png One such app that I stumbled upon today is called TypeRacer - a typing game that lets you race your Orkut friends, in real-time, using your hard-earned keyboard skills and compare your typing speed with other Orkut friends in real-time. The faster you type, the sooner your car will hit the finish line. I’ll be honest - at first I thought this was a terrible idea. Until I used it. It’s fun and kinda addictive! What’s more, it kinda teaches you to type a helluva lot better than that Mavis Beacon crap back in the day. My own speed went up in the 5 minutes I was messing with it.

You start with a little car on the left side of the screen, and you type the given text to make your car move all the way to the right as quickly as possible. Your score will be saved, and your Orkut profile will show how you rank among all of your friends. You know, so they can know how fast you type I guess.

It seems you can add a maximum of 25 apps to your profile. Unlike Facebook, where you can clutter your own profile page beyond recognition with “It’s Brittany Bitch!” iconography. :)

Oh yeah, and if you’re like the rest of North America and not on Orkut, just head to typeracer.com to play for yourself.

Posted on Monday, April 21, 2008 at 08:14AM by Registered CommenterMeat in | CommentsPost a Comment | References2 References | EmailEmail | PrintPrint

radiohead of the class

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I Love this radical move: Radiohead’s new single “Nude” can be remixed in GarageBand. (Full disclosure: I still haven’t bought the album.) I know…I know.

The separate sections (bass, voice, guitar, strings/fx and drums) are available for purchase iTunes in the same way that you purchase any other song.

Remix galore.

Finished tracks can then be uploaded to the Radiohead site where Radiohead faithful can vote for their favs.

Lather, rise, repeat. Cool!

Posted on Saturday, April 5, 2008 at 09:34PM by Registered CommenterMeat in , | Comments1 Comment | References1 Reference | EmailEmail | PrintPrint

high fidelity part deux

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I couldn’t be more of a High Fidelity-esque music geek. I love to make top-five lists and my music library seems more like a generational patchwork quilt than 31 year old’s typical music collection. Music surrounds my life..from friends bands to going to shows to playing guitar hero. It fits my moods, it makes my moods and in many ways defines the emo dork I am. I mean, who among us hasn’t turned to music when we’ve felt sad(or happy), or wished that Bruce Springsteen or Thom Yorke would talk to us directly like they speak to us through their music?

Growing up with music in my life was a huge deal for me and the mix-tape (and most recently “play-lists” always captured all of that and more. Recently I discovered Muxtape. I love anything that’s dead simple and useful. And you can’t get anymore simple than Muxtape. The online service does one thing — let you create and share mixtape-like MP3 playlists with friends. The signup is quick and the value is deep. Music geeks like me should definitely give it a spin.

One of my favorite actors is John Cusack. He sums Mix-tapes up wonderfully for me.

“To me, making a tape is like writing a letter. There’s a lot of erasing and rethinking and starting again. A good compilation tape, like breaking up, is hard to do. You’ve got to kick off with a corker, to hold the attention (I started with “Got to Get You Off My Mind,” but then realized that she might not get any further than track one, side one if I delivered what she wanted straightaway, so I buried it in the middle of side two), and then you’ve got to up it a notch, or cool it a notch, and you can’t have white music and black music together, unless the white music sounds like black music, and you can’t have two tracks by the same artist side by side, unless you’ve done the whole thing in pairs and…oh, there are loads of rules.”


Mix-taping is an evolved form of messenging. So. What are your mix-tapes? Do you have rules? Does any of this make sense? Go whip something up at Muxtape. My username is Meat99. Rok.

Posted on Thursday, March 27, 2008 at 09:39AM by Registered CommenterMeat in , | Comments1 Comment | References1 Reference | EmailEmail | PrintPrint

it's the walker two point oh!

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El Camino :)
Call me a dirty hick, but this thing is friggin’ awesome! Sadly, this post isn’t about design. (You can read me lusting after this thing here.) So what else is awesome? The smart peeps at GM’s Marketing department took advantage of the obvious naming surge (for the record I’m supporting, “El Camino”) that this thing would cause online and created a community naming site. Cool!


The site is up ready to go for auto-show season. So guys, head over and give this baby it’s rightful name :)

“EL CAMINO.”

See more photos of the car here.

Posted on Tuesday, March 18, 2008 at 08:26AM by Registered CommenterMeat in , | Comments1 Comment | EmailEmail | PrintPrint
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