Thoughts on the brands and the agencies that champion the Rich Idea.

Entries by Meat (34)

two awesome uses of Twitter

Most times thinking richly doesn’t require a ton of code and a massive design team.

Here’s two sweet examples:

1. Weallhatequickbooks.com
A company by the name of Less Accounting set out to create a “Quickbooks beater.” Then they created a interactive billboard of sorts by taking a one page landing page titled and URL’d “We All Hate Quickbooks” and then piped every mention of Quickbooks (usually negative) from Twitter into the page. Not the nicest thing to look at, but I think it works really hard as a pithy and valuable landing page full of tips, collective consciousness and commentary.

2. Coroflot Job Feed
RSS on steroids. That’s pretty much how I’d sum this up. It is only been up a week and is already nearing 100 followers.

Posted on Monday, May 5, 2008 at 08:51AM by Registered CommenterMeat | Comments3 Comments | EmailEmail | PrintPrint

JetSuite: aye, believe I can fly?

What if jet ownership were re-thought to a point where overall travel costs could be reduced to a level that’s actually comparable to first-class commercial travel? What if you could come and go as you please and take off from airports that still have parking spaces? What if you had access to travel the way it was meant to be?


jetsuite.jpg

What if you were friggin’ loaded? Well then, the creators of JetBlue (my favorite way to travel) might have yet another refreshing air travel idea for you. It is an interesting alternative to small chartered flying. JetSuite is assembling a fleet of 100 Embraer Phenom 100 jets, with the twist being that the company is lobbying private buyers to buy the jets. Did you catch that? You own the jets. Then, when you don’t need your aircraft, JetSuite charters it to someone who does. The new idea? Unlike the private time-share competition, no matter how much (or how little) your plane is flown, you’re guaranteed a monthly revenue stream.

How? JetSuite will pay the owners $25,000 per month in exchange for allowing JetSuite to use and maintain the jets during their down times. (You know, when you’re not frolicking from coastal golf course to strip club on the weekends. Sure, you’ll have to drop $3,000,000 but that $25,000/month could pay for your fuel costs to Cabo.*

Full disclosure: I have spent much of my career creating marketing programs, interactive ideas, brand launches and web redesigns for brands like JetSuite in the Travel and Hospitality industry. It is by far my biggest corporate passion. Couldn’t be happier to see a new idea like this in the wild.

*No it won’t

Posted on Monday, April 28, 2008 at 06:31AM by Registered CommenterMeat in , | Comments1 Comment | EmailEmail | PrintPrint

learn to type 42 nerds per minute

Newzflash. You can now add OpenSocial applications to your Orkut profile (kinda like facebook).

Currently the Orkut directory includes only a limited number of applications but one thing that Orkut has is the ability to congregate people into interactive sessions (like a physical chatroom of sorts - think network gaming).


typeracer.png One such app that I stumbled upon today is called TypeRacer - a typing game that lets you race your Orkut friends, in real-time, using your hard-earned keyboard skills and compare your typing speed with other Orkut friends in real-time. The faster you type, the sooner your car will hit the finish line. I’ll be honest - at first I thought this was a terrible idea. Until I used it. It’s fun and kinda addictive! What’s more, it kinda teaches you to type a helluva lot better than that Mavis Beacon crap back in the day. My own speed went up in the 5 minutes I was messing with it.

You start with a little car on the left side of the screen, and you type the given text to make your car move all the way to the right as quickly as possible. Your score will be saved, and your Orkut profile will show how you rank among all of your friends. You know, so they can know how fast you type I guess.

It seems you can add a maximum of 25 apps to your profile. Unlike Facebook, where you can clutter your own profile page beyond recognition with “It’s Brittany Bitch!” iconography. :)

Oh yeah, and if you’re like the rest of North America and not on Orkut, just head to typeracer.com to play for yourself.

Posted on Monday, April 21, 2008 at 08:14AM by Registered CommenterMeat in | CommentsPost a Comment | References2 References | EmailEmail | PrintPrint

best ad ever

bestadever.jpgThis ad reminds me of ad I once thought of for the National Librarians Association. No copy. Just a button labeled “Learn More” :)
Posted on Tuesday, April 8, 2008 at 12:00PM by Registered CommenterMeat in | CommentsPost a Comment | EmailEmail | PrintPrint

radiohead of the class

remix.jpg

I Love this radical move: Radiohead’s new single “Nude” can be remixed in GarageBand. (Full disclosure: I still haven’t bought the album.) I know…I know.

The separate sections (bass, voice, guitar, strings/fx and drums) are available for purchase iTunes in the same way that you purchase any other song.

Remix galore.

Finished tracks can then be uploaded to the Radiohead site where Radiohead faithful can vote for their favs.

Lather, rise, repeat. Cool!

Posted on Saturday, April 5, 2008 at 09:34PM by Registered CommenterMeat in , | Comments1 Comment | References1 Reference | EmailEmail | PrintPrint
Page | 1 | 2 | 3 | 4 | 5 | Next 5 Entries